Bring quiet enquiries back into view.
Database reactivation reconnects you with suitable past enquiries whose needs may still be relevant — using verified contact identity, original enquiry context and approved channel permissions. Built around what your business can actually take on.
Relevant reach-back, not a blanket blast.
Not every past enquiry is lost — some just went quiet at a busy moment. Database reactivation reaches back out to the records where it still makes sense, with a message that references what someone actually asked about and a straightforward way to decline. The recommended scope depends on your business; we suggest a practical starting point rather than a fixed package. No active sequences, no guaranteed results, and no claim a message was sent until the configured service delivers it.
Reconnecting with suitable past enquiries
Reach back out to past enquiries whose needs may still be relevant — not a blanket blast to everyone you’ve ever spoken to, but a considered, relevant message to the right records.
Using verified enquiry context
Each message references what someone actually enquired about, drawn from the original record — not a guessed need or a fabricated conversation history.
Segmenting before you send
A proposed segmentation process filters by verified identity, last meaningful interaction, current service relevance and approved permissions — so the message lands where it makes sense.
Handing replies to a person
When someone responds, automated reactivation stops and the conversation is handed to your team with the original context intact — not restarted from scratch.
Keeping current activity separate
Active conversations, current enquiries, outstanding quotes and booked appointments are excluded — reactivation is for records that have genuinely gone quiet.
Respecting preferences throughout
Communication preferences, opt-outs and do-not-disturb settings are respected at every step — an opt-out is never bypassed or cleared automatically to reach someone.
What you receive.
- A short reactivation sequence for your review — not active until you agree the segmentation, cadence and channels.
- Email and optional SMS copy with one clear question or next action per message.
- Eligibility based on a verified contact identity, original enquiry context and approved channel permissions — not a contact’s age, an email open or a previous purchase on its own.
- A proposed segmentation process using last meaningful interaction, approved inactivity period, current service relevance and suppression status.
- Exclusion of active conversations, current enquiries, outstanding quotes, booked appointments and contacts already in conflicting follow-up.
- Clear stop conditions: a reply, disinterest, an opt-out, human takeover, a verified booking, new active sales activity or completion.
- One active reactivation sequence per contact and campaign — no overlapping duplicate sends.
- Existing ownership and original attribution preserved — no overwriting of first-touch or latest-touch information.
- Reactivation kept separate from lead nurturing, quote follow-up, appointment reminders and customer win-back.
What we’ll need from you.
- •A verified email sender and SMS number/provider in the correct sub-account.
- •Approved channel permissions and the communication preferences and suppression status to respect.
- •Access to your CRM sub-account, contacts and any existing reactivation or follow-up.
- •Agreed segmentation rules: inactivity period, campaign cutoff and current service relevance.
- •A reviewed sample cohort before any wider rollout.
- •Existing contact fields and attribution preserved (no invented field IDs).
- •A quick review of the sequence, segmentation and copy before it goes live.
How a database reactivation project runs.
The recommended scope depends on your business — we suggest a practical starting point rather than requiring everything at once.
Discovery
We learn how past enquiries are stored today, what context is available, and which records have genuinely gone quiet.
Agreed scope
We agree the segmentation, eligibility, cadence, channels, sender and stop conditions, and a proposed timeline before any work starts.
Build
We draft the sequence, build the proposed filter logic and map it to your CRM contacts and existing follow-up.
Review
You review a sample cohort, the copy and the behaviour. We refine before anything goes live.
Connect & test
We connect the verified sender and channels and test eligibility, stops and handover end to end before launch.
Improve
We review replies and reactivations, identify friction and agree the next useful improvement.
What’s delivered, configured and tested
You receive a reactivation sequence, segmentation rules, copy and stop conditions — ready to go live once the sender and channels are connected, reviewed and tested end to end. Eligibility comes from a verified contact identity, original enquiry context and approved permissions — not a contact’s age, an email open or a previous purchase on its own. Active conversations, current enquiries, outstanding quotes and booked appointments are excluded. The sequence stops on a reply, disinterest, an opt-out, human takeover, a verified booking, new active sales activity or completion — and one coordinated sequence runs per contact and campaign, with no overlapping duplicate sends. We don’t promise responses or bookings, and we don’t claim a message was sent until the configured service delivers it. We recommend a practical starting point based on your existing setup, goals and budget.
Questions about database reactivation.
Reconnect with the enquiries that went quiet.
Tell us how past enquiries are stored and which records have gone quiet. We’ll discuss a practical place to start.